Patient revenue recovery · done for your team

Turn overlooked patient data into completed visits.

We find a safe, eligible cohort in the data and tools you already have, operate the outreach, triage replies, and report booked and completed visits. No new software project. No campaign for your front desk to manage.

See if your clinic qualifies See how it works

$497 one-time · one location · 30 days of operation

  • Email only — never SMS
  • Your first-party list — we never buy data
  • Measured on completed visits, not opens
  • sent from the clinic's real inbox, not a marketing platform
  • plain text, front-desk voice — no newsletter template
  • the CTA is their own booking link
  • replies land at the front desk — we triage daily
Illustrative copy — every sequence is written for the practice, and you approve it before anything sends.

Why now

Visits have fallen four years straight.
Your clients didn't disappear — they lapsed.

US veterinary visits, year-over-year change

0% 2022 −3.5% 2023 −1.4% 2024 −2.6% 2025 −3.1%
Vetsource practice datasets, 6,451–6,574 US practices.

≈2×

Patients lapsed 14–18 months have nearly doubled compared with pre-2022.

+48%

Average time between visits has stretched by almost half.

81%

Of veterinarians report growing client price sensitivity — while front desks stay buried in staffing, not marketing.

The opportunity is not another marketing tool. It is a patient cohort, appointment capacity, and a workflow with one accountable operator.

The honest comparison

The win-back button is probably already installed.
When was it last pressed?

Otto, PetDesk and other veterinary platforms can already automate parts of lapsed-client outreach. Homeward does not pretend otherwise. The gap we solve is operational: which cohort is safe to contact, what capacity should be filled, who handles replies, and whether those bookings become completed visits.

Software capability Homeward operation
Starting point Features, settings and reports inside the platform A stack preflight and a documented decision: activate what you own or use a controlled overlay
Who enters A configured inactivity rule A deduped household cohort with opt-outs, upcoming appointments and recent contacts suppressed
What gets filled Whichever appointment demand the automation creates Only the services and appointment windows your team has capacity to absorb
Execution Your team configures, writes, monitors and adjusts We prepare, operate and QA the approved workflow with minimal staff input
Replies Visible in the inbox or platform queue Monitored, classified and routed to the front desk within one business day
What you learn Messages, responses and platform-attributed appointments Delivered → replied → booked → completed, with observed revenue separated from estimates

The recovery sprint, day by day

Thirty days of operation. Sixty days to measure completed visits.

  1. Days 0–3

    Export & hygiene

    Your team exports the client list from your PIMS — every system can, we send the two-minute instructions. We validate every address, drop dead domains, and build the suppression list from any historical opt-outs. Nothing toxic goes out under your name.

  2. Days 3–5

    Choose the recovery opportunity

    We match one eligible cohort — usually 6–18 month lapsed clients — to the services and appointment capacity your practice actually wants to fill.

  3. Week 1

    Activate or overlay — you approve

    We first check whether your current platform can run the workflow safely. If it can, we help operate it. If it cannot, we prepare a controlled three-touch email overlay in your practice's voice. Nothing sends until you approve it.

  4. Weeks 1–4

    Send as you, from your inbox

    A send-only connection to your Google Workspace or Microsoft 365 (OAuth — we can send as the practice, we can never read your mail). Throttled volumes, your physical address in every footer, working unsubscribe on every email, opt-outs suppressed permanently.

  5. Through Day 30

    Replies handled, results reported

    Replies are monitored, classified and routed within one business day. You receive a weekly pulse during operation, then a recovery report that follows the cohort through booked and completed visits for up to 60 days. Observed revenue is kept separate from estimates.

No projected ROI, no invented LTV

We won't do your math for you.
Here's a napkin — use your own numbers.

Marketing vendors love “projected lifetime value.” We only use numbers we can defend, so this calculator has exactly two inputs — and both are yours.

Your PIMS knows this number. A typical GP export lands between 300 and 1,500.

Example values shown — replace them with yours.

$0

what that list earned you last month, untouched

  • If 10 come back (1.7% of your list)$1,800
  • If 25 come back (4.2% of your list)$4,500
  • If 50 come back (8.3% of your list)$9,000

The recovery sprint costs $497 flat. At your ticket size it breaks even at 3 returned clients.

We're deliberately not promising a response rate. This is your ticket size times a number you can gut-check yourself.

Simple pricing · one location

Start small. Measure everything. Continue only if it earns the right.

30-day engagement

Recovery Sprint

$497one-time · one location

A focused recovery operation for one location. Thirty days of execution, with completed visits followed for up to 60 days.

  • List export guidance, hygiene & suppression build
  • One capacity-aware recovery cohort
  • Stack activation decision or controlled three-touch overlay
  • Approved messaging from your existing platform or own inbox
  • Replies monitored and flagged for your team — triaged < 1 business day
  • Weekly pulse while it runs: replies, bookings, opt-outs
  • Completed-visit report with observed and estimated revenue separated
  • Full refund if the agreed export cannot produce a safe, launchable cohort
Book the numbers call

Optional monthly continuation

Recovery Monitoring

$199/month

Keep one recovery opportunity operated each month without adding another project to the front desk.

  • One refreshed recovery cohort per month
  • Capacity check before every launch
  • Replies monitored and flagged for your team, ongoing
  • Permanent hygiene, suppression & sending-health care
  • Monthly report: replies, bookings, completed visits and observed revenue

Continue only when completed-visit reporting shows a repeatable recovery opportunity.

What we guarantee

Execution, in writing: a safe cohort, approved workflow, three touches when an overlay is used, reply triage inside one business day, weekly pulse, and completed-visit reporting. If your agreed export cannot produce a safe, launchable cohort, we refund the sprint. We do not guarantee revenue.

What we never do

  • No SMS. Texting lapsed clients without prior written consent is a TCPA problem. Everything we send is email.
  • No bought lists. Only the first-party list your practice already owns.
  • No new-client acquisition. No ads, no SEO, no website work — one job, done well.
  • No medical advice content. Practice communication — reminders and reconnection — never clinical guidance.

Not every list qualifies

We turn down lists we can't help.

The sprint has entry gates. If your practice doesn't clear them, we'll tell you on the call — not sell you anyway.

  • 150+

    potentially eligible emails before final suppression. Under that, the sprint may not produce a useful recovery cohort — and we'll say so.

  • Live

    online booking. The emails point to it — if clients can't book in two clicks, the sequence leaks.

  • < 3 yrs

    since the list was last touched. Lists cold for 3+ years hurt your sending reputation more than they return. We decline them.

  • 1 number

    your average invoice. It's how the report prices what came back — your math, not a benchmark.

Fair questions

Asked by every practice owner. Good.

Doesn't my PetDesk / Weave / Otto already do this?

It may. Otto, PetDesk and other platforms already provide meaningful automation and reporting. We first check what is active and measured. If your existing workflow already handles eligibility, replies and completed-visit attribution well, we will tell you Homeward is not needed. If the gap is operational, we help run what you own before proposing an overlay.

There are cheaper automated tools that say they do the same thing.

There are — and for some practices software is the right answer. Homeward first checks whether your current stack can run the workflow. The sprint pays for operating one safe cohort, handling replies and following bookings through completed visits. If the existing workflow already does that well, we will tell you not to buy Homeward.

Do you guarantee results?

We guarantee the agreed operation: a safe cohort, approved workflow, reply triage and completed-visit reporting. If the agreed export cannot produce a safe, launchable cohort, we refund the sprint. We do not guarantee revenue or a response rate.

You send from our inbox? What can you see?

We connect through a send-only OAuth grant (Gmail gmail.send / Microsoft Mail.Send). Technically, that scope allows sending as the practice and nothing else — we cannot read your mail, your calendar, or your files, and you can revoke the grant in one click at any time. Sending from your real inbox is also why the emails land and get answered: they're from you, not from a marketing platform.

Is emailing lapsed clients even legal?

Yes. These are your own clients who gave your practice their email — first-party data, commercial email governed by CAN-SPAM. Every send carries your practice's physical address and a working unsubscribe; opt-outs are suppressed permanently and honored well inside the legal 10-day window. What wouldn't be compliant is texting them without prior written consent — which is why we don't send SMS at all.

Why not text? Texts get read more.

Read more, yes — and regulated far more. Under the TCPA, marketing texts require prior express written consent; “they used to be a client” doesn't qualify, and carrier filtering plus per-message statutory damages make it a bad risk to take with your practice's name. Email to your own clients, done properly, is the clean channel. So that's the one we use.

What happens to our client data afterward?

Your list stays yours. We hold it only to run the engagement, we never sell, share, or reuse it, and on request we delete our working copy after the sprint — keeping only the suppression list (opt-outs), which we're required to honor on any future work.

How much work is this for my team, really?

About 45 minutes across the month: a PIMS export (we send the exact clicks for your system), one OAuth approval, your average invoice, and a yes/no on the sequence draft. From there, your front desk just books the appointments that come in.

Find out what's sitting in your list.

Fifteen minutes: your recovery cohort, available appointment capacity, average invoice, and whether a $497 sprint fits the numbers. If it does not, we'll tell you that too.

Book the 15-minute call

or write to hello@homeward.vet